June 2007
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"Concert-goers want to have the best seat in the house regardless of what they paid for the
ticket price & with small to mid-sized venues, they get that experience. The idea of going to
a concert & having to watch it on a super-sized screen is not enjoyable & doesn’t justify the
cost of that ticket. Concert goers want to see the expression on the face of their favorite
artist as well as have a more interactive experience – which smaller venues can provide. I
think that large acts are picking up on that too, as you see a trend in large bands doing
residencies at smaller venues while on tour rather than trying to pack the huge arenas." "(Audiences) are becoming more discriminatory in how and when they spend concert dollars as
many ticket prices in large venues are pricey and keep getting pricier. Is intimacy taking
precedent over the large concert experience? It would as it becomes more available here. People
will pay higher dollars for the better experience." "Yes I think people want a more personally show, any will pay money if thats the case. Its more
about the experience to me than how many people you can cram in your venue to make the most
money. That can take away from the show. We just had Yonder Mountain String Band and we
sold out , the perfect amount for our outdoor beer garden, maybe we could have sold more but the
amount was perfect. I would rather get lost in the music, not the crowd." "Tupelo Music Hall exists because of the demand for larger acts in a smaller, more
intimate space. This is definitely a trend I see – concert goers are willing to pay a premium
for intimacy." "One thing I have noticed is that so many bands and agents want to start the shows as early as
possible. The door times seem to get earlier and earlier. That works great if everyone in your
crowd is 15, but if you have a decent amount of people in your crowd that are 18 or older then
they may have to miss the majority of the show. A lot of people work and have other
commitments, so they can't make it out until a little later. When the doors open at 7:00 pm and the
show is over by 10:30 pm, you have a lot of happy 15-year olds. The older people, however, quite
often miss out. And guess what? Fifteen-year-olds don't spend money at the bar." "Generally concert goers are lazier & - they want to sit back and be served instead of being part of
it all. They watch a show like it’s a TV or computer." "Everyone is watching their dollars. Spending $5, $10 or $15 or higher for admission can feel as
stiff as spending &75 or $100. It’s all about perceived value. Certainly some shows in small
environments can produce amazing performances. You see the sweat. You see the eyes." "Our area's population is somewhere around 600,000 - which is about
a tenth of Philadelphia's (45 minutes south of us). Our market has many, many options: five
major festivals (Musikfest, Celtic Fest, The Allentown Fair, Mayfair, and Pocono Blues Fest) and
a high-volume club (Crocodile Rock Cafe). In addition, there are two arenas within towns' limits.
We have 150 bars in Allentown alone, and at least half provide live entertainment.
Today, music fans have more options than ever before. In addition
to all the options listed above, an iPod and surround sound with today's
technology can sound as good as a local show, in the comfort of your own home.
Also, music tastes have become fragmented - twenty years ago, a fan liked "pop" or dance music,
or "rock". Today, you can hop online and listen to and download a myriad of music from all over
the globe and want to know if we’re hosting hosting pop punk, stoner rock, alternative metal,
indie jam, or some other "new" genre. And fans expect more from their "favorite" bands -
whether it's a personal greeting, closer access to a stage, or a comment on their myspace. Yes,
fans are definitely more savy with higher expectations." |
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